...and the Gidday HQ stash is looking good under the verdant boughs of my un-real - aka plastic - tree.
Christmas is in full swing on this side of the planet with my first festive do under my belt and a super-busy week ahead as I do more of the necessary yuletide rounds - socialising, dancing and raising a glass or two (oh alright, five) to pay homage to this most wonderful time of the year.
And I've also been keeping my eye out for any clever Christmas chicanery to share.
This morning I was indulging in a quick browse through my Facebook feed before the tube went underground when I found this...
(Please note, this makes me a Marketer, not a Marketeer. I didn't go off to some club, wave my arms around and wear black plastic ears to get myself a career.)
But I digress.
The folk at Quietroom have put together this brilliant Santa 'brand book', a fabulous tribute to the fat man in all his glory and a complete p*sstake of marketers everywhere. I chuckled at the brand promise, laughed at the brand house and guffawed at the brand assets being 'geographilised'...and then thought about all the brand books I've worked with over the years.
Well, I guess there's nothing like a little irreverent festive fun to put things in perspective.
13 sleeps to go peeps..time to Snap It Clap It Wrap It.